Our Vision
At Circular Innova, our vision is to become the global leader in water circularity by delivering a clear and compelling alternative to traditional RO systems. An alternative that is lower in energy consumption, higher in efficiency, higher in recovery and scalable across industrial contexts.
Our Story
Circular Innova is an advanced materials deep-tech startup committed to enabling the transition from “linear” to “circular” water management in cities, communities, and industrial sectors. Our mission is to reimagine water systems by integrating advanced nanomaterials, AI-driven analytics, and circular design principles that drastically reduce water waste, energy consumption, and environmental footprint. Traditional water systems operate on a "take, treat, and dispose" model, wasting vast volumes of water.
However this is problematic, unviable and increasingly unsustainable as today’s water landscape is marked by growing stress; driven by over-abstraction, pollution, urbanisation, and climate change. Compounding the problem is the widespread reliance on Reverse Osmosis (RO) in many industrial sectors, a process that, despite delivering high-quality water, consumes large amounts of energy and discards up to 50% of input water as reject. As a result, RO has become emblematic of the linear “take, make, treat, dispose” approach that is no longer fit for a water-constrained world.
CEO and Co-Founder of Circular Innova with 25 years of experience in innovation and engineering design of circular ecosystems and business development. An advocate and innovator of decentralised water circular systems for industry, household and resorts. He is at the forefront of delivering Digital Twin frameworks to facilitate rapid scaling and adoption in major urban areas and cities. Drives cutting-edge artificial intelligence (AI) and explainable AI (XAI) technologies to enhance nano materials product development and to optimise product performance.
Professor of Materials Engineering, School of Engineering Sciences and Technology, University of Hyderabad, India and CTO and Co-Founder of Circular Innova Ltd. Serves as a Materials Consultant for several Industries. 20 years of experience in nanomaterials innovation research and product development. Core expertise new advanced materials discovery and development of composite nanomaterials and filter fabrication to facilitate water circular economy.
